Amazon pulled a dozen books promoting toxic ‘MMS’ bleach as a cure for autism — but it had been warned months ago

MMS Red Cross video 2012

  • Amazon on Tuesday confirmed to Business Insider that it removed at least a dozen titles promoting MMS, a type of toxic bleach proponents say can cure malaria and autism. 
  • Internet companies have in recent months come under increasing pressure to remove anti-vaccination content and the promotion of fake cures from their platforms.
  • Amazon was approached by journalists reporting on MMS as long ago as March, when they removed two books and defended selling others with “a variety of viewpoints.”
  • After major pressure on pro-MMS content on Facebook and YouTube (which Business Insider investigated in depth), Amazon took the decision to remove more of the books.
  • Visit Business Insider’s homepage for more stories.

Amazon has removed more than a dozen books promoting a type of toxic bleach proponents call “MMS” as a cure for illnesses including autism and malaria, a spokesperson confirmed to Business Insider Wednesday. 

The move comes as internet companies come under increasing pressure to act against anti-vaccination conspiracy theorists and those promoting quack cures on their platforms.

Recently, Business Insider exposed a huge network of MMS advocates promoting the substance on YouTube, leading to the removal of hundreds of videos and channels.

Jim Humble

NBC News first reported the removal of the titles from Amazon on Tuesday.

The outlet reported that the titles removed contained instructions on how to mix component chemicals to create what advocates call Miracle Mineral Solution, or MMS.

The mixture in reality creates chlorine dioxide, a form of industrial bleach. The US Food and Drug Administration warns that MMS has no medical benefits, and causes nausea, severe dehydration and vomiting if ingested in large doses.

The removal marks a shift in position from Amazon, which was contacted as long ago as March about the pro-MMS content for sale on its platform.

In response to an investigation by WIRED, Amazon initially defended selling books offering “a variety of viewpoints.” Two days later, NBC reported that two books had been removed from sale.

MMS Facebook post

This week — around two-and-a-half months after the WIRED story — NBC reported the further removals.

NBC said they include two titles by Jim Humble, a former Scientologist and founder of the Genesis II church, who claims to have discovered the curative benefits of MMS. 

Humble’s account was among those removed for violating YouTube’s policies against promoting harmful content.

Humble did not immediately respond to a request for comment from Business Insider on the removal of the titles from Amazon. 

Facebook has also removed accounts and groups in which MMS was promoted, after pressure from media outlets and lawmakers. 

Amazon has been accused of being slow to remove harmful medical misinformation from its platform.

Amazon declined to explain the book removals in depth to Business Insider. It did not say whether they were part of a wider effort to remove medical misinformation from the platform. 

The site in March referred Wired to its public guidelines for book publishers, which state that “as a bookseller, we provide our customers with access to a variety of viewpoints, including books that some customers may find objectionable.”

“That said, we reserve the right not to sell certain content, such as pornography or other inappropriate content.” 

Join the conversation about this story »

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Amazon has removed more than a dozen books promoting a type of toxic bleach proponents call “MMS” as a cure for illnesses including autism and malaria, a spokesperson confirmed to Business Insider Wednesday.

The move comes as internet companies come under increasing pressure to act against anti-vaccination conspiracy theorists and those promoting quack cures on their platforms.

Recently, Business Insider exposed a huge network of MMS advocates promoting the substance on YouTube, leading to the removal of hundreds of videos and channels.

Footage from a YouTube video shows MMS advocate Jim Humble mixing chemicals to prepare the solution.
YouTube

NBC News first reported the removal of the titles from Amazon on Tuesday.

The outlet reported that the titles removed contained instructions on how to mix component chemicals to create what advocates call Miracle Mineral Solution, or MMS.

The mixture in reality creates chlorine dioxide, a form of industrial bleach. The US Food and Drug Administration warns that MMS has no medical benefits, and causes nausea, severe dehydration and vomiting if ingested in large doses.

The removal marks a shift in position from Amazon, which was contacted as long ago as March about the pro-MMS content for sale on its platform.

In response to an investigation by WIRED, Amazon initially defended selling books offering “a variety of viewpoints.” Two days later, NBC reported that two books had been removed from sale.

On a closed Facebook group, MMS users uploaded pictures showing the chemical’s effect on a child.
Emma Dalmayne

This week — around two-and-a-half months after the WIRED story — NBC reported the further removals.

NBC said they include two titles by Jim Humble, a former Scientologist and founder of the Genesis II church, who claims to have discovered the curative benefits of MMS.

Humble’s account was among those removed for violating YouTube’s policies against promoting harmful content.

Humble did not immediately respond to a request for comment from Business Insider on the removal of the titles from Amazon.

Facebook has also removed accounts and groups in which MMS was promoted, after pressure from media outlets and lawmakers.

Amazon has been accused of being slow to remove harmful medical misinformation from its platform.

Amazon declined to explain the book removals in depth to Business Insider. It did not say whether they were part of a wider effort to remove medical misinformation from the platform.

The site in March referred Wired to its public guidelines for book publishers, which state that “as a bookseller, we provide our customers with access to a variety of viewpoints, including books that some customers may find objectionable.”

“That said, we reserve the right not to sell certain content, such as pornography or other inappropriate content.”

Sammy Singh

Graduate of UCLA and Wharton School of Business and Media Personality. World renowned global entrepreneur, venture capitalist, financial technology professional, tax specialist, marketing mogul, and more! Connect with me at: www.linkedin.com/in/cfo www.instagram.com/champagnegqpapi www.facebook.com/sammysinghcxo www.twitter.com/cxosynergy

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Arnold Schwarzenegger on starring in Stan Lee's final project and if he's sore from that drop-kick that went viral

Wed May 29 , 2019
<div><p><img src="https://static3.businessinsider.com/image/5ced612e11e205037d32daea-1143/genius%20brands%20-%20superhero%20kindergarten%202.jpg" border="0" alt="Genius Brands Superhero Kindergarten 2" data-mce-source="Genius Brands International"></p><p></p> <ul class="summary-list"><li>Arnold Schwarzenegger will star in his first-ever animated show when he voices the lead character in "Stan Lee's Superhero Kindergarten."</li> <li>On Tuesday, Lee's POW! Entertainment and Genius Brands International announced the launch of the series, which marks the last project Lee created before his death last year.</li> <li>Schwarzenegger plays Arnold Armstrong, a former superhero who, after decades defending the world, is now working undercover as a kindergarten teacher who is tasked with teaching 5-year-olds with newly discovered super powers how to use them for good when they grow up.</li> <li>Lee came up with the idea from his love for "Kindergarten Cop" and conversations with Schwarzenegger in which the actor said he wanted to do more kid-friendly projects. </li> <li>Business Insider spoke with Schwarzenegger about the animated series, plus his excitement about doing another Terminator movie, and that video of him being drop-kicked that went viral.</li> <li><a href="https://www.businessinsider.com/?hprecirc-bullet">Visit Business Insider's homepage for more stories.</a></li> </ul><p> </p> <p>Arnold Schwarzenegger built his career on being the biggest and baddest action hero on the planet, and though he is still The Terminator (he stars in "Terminator: Dark Fate" later this year), the 71-year-old is now showing his softer side by being the face of Stan Lee's last project.</p> <p>On Tuesday, Lee's POW! Entertainment announced the launch of the action-adventure animated series, "Stan Lee's Superhero Kindergarten." In it, Schwarzenegger plays Arnold Armstrong, a former superhero who, after decades defending the world, is now working undercover as a kindergarten teacher who is tasked with teaching 5-year-olds with newly discovered super powers how to use them for good when they grow up.</p> <p>If it sounds a little like Schwarzenegger's 1990 classic "Kindergarten Cop," it's because that's how Lee got the idea for the show. After numerous talks Lee had with Schwarzenegger, in which the actor opened up about wanting to do something kid-focused, the mind behind such iconic Marvel characters as Spider-Man and the Hulk created the series before his death in 2018.</p> <p>"Superhero Kindergarten" currently does not have a deal with any network or streaming company to air it, but there should be interest, as along with names like Schwarzenegger (who is also a coexecutive producer) and Lee attached, it has cocreator of "Deadpool," Fabian Nicieza, scripting the series and Genius Brands International — which is behind the Baby Genius brand, "Llama Llama" on Netflix, and "Rainbow Rangers" on Nick Jr. — coproducing with Lee's POW!</p> <p>Business Insider spoke with Schwarzenegger about doing something geared toward kids for the first time in his career, as well as why "Terminator: Dark Fate" will get his beloved franchise back on track, and his reaction to that <a href="https://www.businessinsider.com/arnold-schwarzenegger-jump-kicked-in-the-back-south-africa-2019-5">surprise drop-kick he got while attending his sports festival in South Africa</a>. </p> <p><strong>Jason Guerrasio:</strong> Before we get into "Superhero Kindergarten," I have to know: Any after-effects from that drop-kick that went viral?</p> <p><strong>Arnold Schwarzenegger:</strong> To me, it's still kind of stunning. I thought some kid kind of tripped and fell onto me or something like that. I almost didn't feel it, it was kind of a push. And since then, everywhere I go people are asking if I'm okay. Thousands of people are writing to me. It's pretty crazy the way this stuff works. </p> <p><strong>Guerrasio:</strong> It's never a dull moment for you.</p> <p><strong>Schwarzenegger:</strong> But if I would get that kind of attention for fighting, say, gerrymandering I would be happier. </p> <p><strong>Guerrasio:</strong> So you and Stan Lee got to talk about "Superhero Kindergarten" before his passing, right?</p> <p><strong>Schwarzenegger:</strong> Oh yeah, years before his passing. It was a coincidence. We would get together every so often and talk about ideas and projects. And he asked me, "What is your ultimate dream project?" And I said beside doing more "Conan" and "Terminator" movies, the movie that I always wanted to do a sequel of was "Kindergarten Cop." And he said that he loved that movie. I told him I would love to do more shows for the kids.</p> <p><img src="https://static3.businessinsider.com/image/5ced627a11e2050b07550b44-2166/stan%20%20arnold.jpeg" border="0" alt="Stan + Arnold" data-mce-source="POW! Entertainment">It was always difficult for me. When I was the action hero in the '80s and '90s, they wouldn't allow me to do any comedy or anything for kids. They were like, "No, we know we are going to make money with you if you do action movies." So literally for "Twins" I took no salary, I just wanted to give it a shot. And it just happened to be my first movie to make $100 million domestic. So they realized that it works, Schwarzenegger can cross over. </p> <p>So I told Stan that story, and that I was always frustrated that I couldn't do more kids shows and cross over more. And there was a look in his eyes. I could see him daydreaming for a few seconds. </p> <p><strong>Guerrasio:</strong> The wheels were turning.</p> <p><strong>Schwarzenegger:</strong> Exactly. But he basically said, "Let me think about that, maybe I can come up with something." And that was it. And then I didn't hear anything for a long while and one day he called me back and he said, "I have an idea that's exactly what you're talking about, but how about putting my spin on it?" And I said, "What's that?" And he went, "Arnold, c'mon, you know, superheroes!" And he told me how I would play someone that no one knows was a superhero and I'm a teacher, just like in "Kindergarten Cop," but my kindergarteners have super powers and they are going to grow up and be the protectors of the planet. My character has to teach them all the important lessons. I told him it was fantastic, and he said, "Well, you're talking to Stan Lee." [<em>Laughs</em>.] </p> <p>It was crazy Stan passed away and didn't see this last idea that he had really flourish. So we now have to do it justice. </p> <p><img src="https://static4.businessinsider.com/image/5ced634811e2050b83215157-1300/genius%20brands%20-%20superhero%20kindergarten%20artwork%201edited-1.jpg" border="0" alt="Genius Brands Superhero Kindergarten Artwork 1_edited 1" data-mce-source="Genius Brands International"></p> <p><strong>Guerrasio:</strong> I was thinking back, is this the first time you've done an animated show?</p> <p><strong>Schwarzenegger:</strong> It's the first time I've done a TV animated show, the whole show. It's also the first time that I've done something that is directly for kids. Most of my comedies are kind of geared to adults too, like "Twins," "Kindergarten Cop," "Christmas in Connecticut" (which Schwarzenegger directed), "Jingle All the Way," "Junior." This is specifically for the kids audience. </p> <p><strong>Guerrasio:</strong> Though you haven't been able to do a lot of kids-focused projects, you have had a focus on physical fitness for the youth going all the way back to H.W. Bush being in office. With your decades of knowledge, what does a show like this need to get through to not just kids but adults about the need for their kids to be active and not always on devices and playing games?</p> <p><strong>Schwarzenegger:</strong> That's what George Herbert Bush was talking about, "the couch potatoes," and how do we get the family as a whole off the couch? So this show will be about fitness but it will also have action and discipline, being inclusive, different things that I stand for. Teaching them how to use their powers for good. Indirectly there will be a message, but it will be very entertaining.</p> <p>It's like when James Cameron did the second "Terminator" movie, he didn't go and say this will promote women power, he wrote it that way and by the end you could tell that Sarah Connor was the force that beat the Terminator. So you can get a message across without forcing it down people's throats. </p> <p><em><strong>Read mor</strong></em>e: <em><a href="https://www.businessinsider.com/rocketman-is-a-worthy-celebration-of-elton-johns-music-review-2019-5">The Elton John biopic "Rocketman" is a worthy celebration of his music and a look at his troubled past</a></em></p> <p><strong>Guerrasio:</strong> And it sounds like Stan Lee is going to make a cameo in every episode?</p> <p><strong>Schwarzenegger:</strong> Yes. </p> <p><strong>Guerrasio:</strong> How did that work? Did he do the voice work before he died?</p> <p><strong>Schwarzenegger:</strong> Well, as you know it's a tradition in the Marvel movies of him showing up, and sometimes you needed to see it a few times to realize that was Stan in the background. So that's how this is going to be. He wanted his appearances here for this to be very subtle. </p> <p><img src="https://static2.businessinsider.com/image/5ced620811e20503c351ed9e-1217/terminator-dark-fate-paramount.jpg" border="0" alt="terminator dark fate paramount" data-mce-source="Paramount"></p> <p><strong>Guerrasio:</strong> <a href="https://www.businessinsider.com/arnold-schwarzenegger-killing-gunther-interview-2017-10">Last we talked</a> you said that the interest in still doing The Terminator character all these years later is its vulnerability when facing the newer forms of Terminators. Will that vulnerability be present in "Dark Fate"?</p> <p><strong>Schwarzenegger:</strong> You will see it. But I don't want to get too much into that at this point. I think the studio has learned from the last time that they gave too much away of the story, so they want to keep it more under wraps this time around. What I will say is I play a great T-800 again and it was fun to have Linda Hamilton back. The new team was willing to do the work in preparing. They worked their asses off in the gym, I helped them with their training, a lot of them. I was happy <a href="https://www.youtube.com/watch?v=jCyEX6u-Yhs" target="_blank" rel="noopener noreferrer">the trailer that came out</a> had a huge impact and people responded positively.</p> <p><strong>Guerrasio:</strong> And James Cameron is back as a producer!</p> <p><strong>Schwarzenegger:</strong> Cameron was a fanatic about this. He wanted to make sure we were bringing it in the right direction. He's a control freak. </p><p><a href="https://www.businessinsider.com/arnold-schwarzenegger-on-starring-in-superhero-kindergarten-2019-5#comments">Join the conversation about this story »</a></p> <p>NOW WATCH: <a href="https://www.businessinsider.com/game-of-thrones-arya-kills-night-king-battle-of-winterfell-season-8-episode-3-2019-5">16 clues that foreshadowed Arya's big moment at the battle of Winterfell in 'Game of Thrones'</a></p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/typepad/alleyinsider/silicon_alley_insider?a=eSmnN6FE2tM:MmrSS-W-UcU:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/typepad/alleyinsider/silicon_alley_insider?i=eSmnN6FE2tM:MmrSS-W-UcU:V_sGLiPBpWU" border="0"></a> <a href="http://feeds.feedburner.com/~ff/typepad/alleyinsider/silicon_alley_insider?a=eSmnN6FE2tM:MmrSS-W-UcU:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/typepad/alleyinsider/silicon_alley_insider?d=qj6IDK7rITs" border="0"></a> <a href="http://feeds.feedburner.com/~ff/typepad/alleyinsider/silicon_alley_insider?a=eSmnN6FE2tM:MmrSS-W-UcU:bcOpcFrp8Mo"><img src="http://feeds.feedburner.com/~ff/typepad/alleyinsider/silicon_alley_insider?d=bcOpcFrp8Mo" border="0"></a> <a href="http://feeds.feedburner.com/~ff/typepad/alleyinsider/silicon_alley_insider?a=eSmnN6FE2tM:MmrSS-W-UcU:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/typepad/alleyinsider/silicon_alley_insider?i=eSmnN6FE2tM:MmrSS-W-UcU:gIN9vFwOqvQ" border="0"></a> <a href="http://feeds.feedburner.com/~ff/typepad/alleyinsider/silicon_alley_insider?a=eSmnN6FE2tM:MmrSS-W-UcU:cGdyc7Q-1BI"><img src="http://feeds.feedburner.com/~ff/typepad/alleyinsider/silicon_alley_insider?d=cGdyc7Q-1BI" border="0"></a> <a href="http://feeds.feedburner.com/~ff/typepad/alleyinsider/silicon_alley_insider?a=eSmnN6FE2tM:MmrSS-W-UcU:QXVau8BzmBE"><img src="http://feeds.feedburner.com/~ff/typepad/alleyinsider/silicon_alley_insider?d=QXVau8BzmBE" border="0"></a> <a href="http://feeds.feedburner.com/~ff/typepad/alleyinsider/silicon_alley_insider?a=eSmnN6FE2tM:MmrSS-W-UcU:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/typepad/alleyinsider/silicon_alley_insider?d=yIl2AUoC8zA" border="0"></a> <a href="http://feeds.feedburner.com/~ff/typepad/alleyinsider/silicon_alley_insider?a=eSmnN6FE2tM:MmrSS-W-UcU:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/typepad/alleyinsider/silicon_alley_insider?d=7Q72WNTAKBA" border="0"></a> </div><img src="http://feeds.feedburner.com/~r/typepad/alleyinsider/silicon_alley_insider/~4/eSmnN6FE2tM" height="1" width="1" alt=""></div>
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