By Isabel Slone
Date July 16, 2019
Hilary MacMillan has always been a trailblazer. In addition to her bold ‘FEMINIST’-emblazoned bomber jackets and her decision to go cruelty-free in 2018, the Canadian designer will now offer extended sizing on her collections. Beginning with the Spring/Summer 2020 season, select pieces in her collection will go up to 4X and size 22.
According to a statement, MacMillan says it was always her goal to offer extended sizing but “as an independent fashion brand, the timing had to be right and the consumer demand had to be there.” Thanks to the popularity of the brand’s Feminist jackets – which are already offered up to a size 4x – as well as customer requests for extended sizing, MacMillan determined the time was now. The Spring/Summer 2020 collection collection will debut at Toronto Fashion Week on September 3rd, 2020 and go on sale March 1st, 2020.
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As the Wear Canada Proud Pop-Up comes to a close, we are so grateful for all the support these last two weeks. Hopefully you found your new favourite Canadian brands and continue to wear Canadian. An immense thank you @cafawards @cadillac_fairview and to everyone that came by! ♥️ 🇨🇦 PS. TOMORROW IS THE LAST DAY TO CHECK IT OUT #wearcanadaproud #ravelbycf #weareallfeminists
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While offering extended sizing should be par for the course for big brands who have plenty of access to capital and a highly sophisticated supply chain, it’s a huge deal for a small independent Canadian brand to be able to offer extended sizing.
“The average North American woman is plus size, and I’m so happy that MacMillan realizes and is now showcasing that collections shouldn’t stop at one size,” says writer and body-positive activist Ama Scriver. “Fat folks (like myself) are paying close attention to the brands and designers who are designing for us and inviting us to the table. We will continue to fight for radical inclusion in the fashion industry. It’s been a long time coming, but we want to spend our cash with the brands and designers who include us.”
That said, we’re looking forward to the day when announcing an extended size range is no longer a newsworthy announcement.